Unknown to many, Mr. Biggs initially started with coffee shops in the 1960s. A decade later, in 1973, those coffee shops were rebranded as Kingsway rendezvous and in 1986 as Mr. Biggs. Technically, Mr. Bigg’s was founded 49 years ago. It stayed the talk of the town for many decades as a rapidly growing fast-food restaurant in Nigeria. Mr. Biggs was one of the first Nigerian companies to sell franchises to investors, hence the massive growth that spread across decades. How did MR BIGGS become so ‘small’? What did they do wrong, if any? What can they do to reclaim their lost glory? There is a major economic explanation as to why consumers would neglect a long-existing brand/establishment for new ones, and in layman’s language, it is the lack of satisfaction. Recent fast-food restaurants like Tasty fried chicken (TFC), KFC, The Place, Chicken Republic, and sweet sensation, among others, replaced the former highly prestigious Mr. Biggs. What did they do? They only capitalized on the weaknesses of Mr. Biggs which was majorly customer dissatisfaction. The management of Mr. Biggs, at one time, no longer paid attention to what customers were saying about them. Reasons are unknown but if that were to be the case, one would easily point to internal conflict or status satisfaction as the major reason for such negligence. The success or failure of a business depends majorly on the management. Restaurants like KFC and The Place implemented a feedback protocol to stay abreast of their customer’s impressions. This is one thing Mr. Biggs should have done. How can they reclaim their lost glory? Whenever a company reaches a declining stage, it is usually, most often than not, because they slacked behind at delivering quality service(s) to their customers. The fast-food industry, being highly competitive now than it was several decades ago when Mr. Biggs was really big, is highly subjected to Brand trust, and from the look of things, Mr. Biggs lost that years ago. When people hear of Mr. Biggs, they don’t hear satisfaction anymore, they recount awful experiences with staff, services, or both. They need to ‘wash away’ this stigma. It is not too late for Mr. Biggs If there is a growth factor they can capitalize on, it is quality years of market experience. They can capitalize on that, rebrand both internally and externally, update their menu and shoot for the stars again.